What is Catalyst?
Change is building across the MSP landscape, and many business owners are rethinking how to position their companies for what comes next. If that’s where you are, you’re not alone.
Catalyst brings MSP leaders together in a welcoming, authentic environment designed for meaningful connection. This isn’t a vendor expo or a day filled with slide decks, it’s a space for real conversations. The kind you don’t usually get in webinars or crowded conference halls.
Instead of theory, Catalyst focuses on what’s actually happening on the ground. Founders and industry experts share honest insights from their own experiences, what’s working, what isn’t, and how forward-thinking operators are navigating and scaling modern technology businesses today.
Here's what's on the Agenda
1
Cultural Multipliers – A rising tide lifts all boats
TAs the world continues to change, and we’re all looking for ways to do more, Drew will deliver a thought provoking session on cultural multipliers. Do you know who the individuals in your team are that can be catalyst for positive change? How do you identify, develop and support them to lift those around them.
2
What Does It Mean to Be an MSP in 2026?
The industry has changed faster in the last three years than the decade before it. So what does it actually mean to run an MSP today — and are you building the right business for where things are heading? Daniel Butt from Danet Technology brings a sharp, honest perspective on what MSP 3.0 looks like in practice, and what it demands of the people leading it.
3
Stepping Out of the Founder’s Shadow
We know that owner-led sales will get you your first $5M or so, but what happens next? Louis Kouvelas from Infocom will share his experiences in moving from founder-led sales to a consistent team-led sales engine, and what he now does with his time.
4
Inside A Client Cyber Claim: Why MSP’s shouldn’t fear Insurance Companies.
Most conversations about cybersecurity focus on prevention. This one focuses on what happens after. Natalie Brown, Group CFO at Medem Group, brings the client’s perspective on what a real breach looks like from the inside — the financial impact and the decisions that had to be made fast. Joining her is Alex Kerti, Corporate & Strategic Partnership Manager at Emergence Insurance, to share what actually happens when a claim is made and why MSPs and insurers are better working together than apart.
5
From Hacker to CEO: Scaling a $10M MSP Through Security and Recurring Revenue
Not many MSP founders can say they started on the other side of the firewall. Milan Rajkovic, Founder and CEO of Otto IT, brings a perspective that’s equal parts technical and commercial — sharing how a deep security background shaped the way he built and scaled a $10M MSP. If you’re thinking about how security fits into your growth story, this one’s worth your time.
6
Offshoring: What They Don’t Tell You at the Webinar
Everyone’s talking about offshore teams as a growth lever. But the gap between the pitch and the reality can be brutal if you go in without your eyes open. This session cuts through the noise with honest, first-hand lessons on what works, what doesn’t, and what you’d do differently — from someone who’s been through it.
7
Not every M&A is an exit, it can be a booster shot
Featuring Natalia from 3rdMill and Mark from Quorum on the two sides of the acquisition fence. Bringing together two voices who have acquired and exited, there will be some great insights from the M&A journey for other business leaders.
LOCATION
Sydney Swans, Moore Park
DATE
Wednesday, 3rd June 2026
TIME
9AM to 5PM